{"id":3039,"date":"2026-08-24T21:12:38","date_gmt":"2026-08-24T21:12:38","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=3039"},"modified":"2026-08-24T21:12:38","modified_gmt":"2026-08-24T21:12:38","slug":"ftc-moves-to-make-retailers-disclose-personalized-pricing-as-technology-enables-surveillance","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=3039","title":{"rendered":"FTC moves to make retailers disclose \u2018personalized pricing\u2019 as technology enables surveillance"},"content":{"rendered":"
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The Federal Trade Commission is moving to ensure companies disclose use of customers\u2019 personal data to set prices, as technology makes it easier for retailers to tailor them to individual shoppers.<\/p>\n
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The FTC said that it is seeking public comment on an enforcement policy statement concerning \u201cpersonalized pricing,\u201d which the agency defines as using personal data to determine how much a company believes an individual consumer is willing to spend. The proposal would warn companies that failing to disclose that they are using personal data to set prices could violate the FTC Act\u2019s prohibition on unfair or deceptive practices.<\/p>\n
\u201cWhen consumers see a listed price, they expect it to be the same price that everyone else sees, not the retailer\u2019s estimate of how much they are willing to pay based on their personal data,\u201d FTC Chairman Andrew Ferguson said in a press release. \u201cThe FTC does not have the legal authority to ban personalized pricing in all circumstances, but businesses that fail to tell consumers how their personal data is being used to set a price may be in violation of the FTC Act and other laws we enforce.\u201d<\/p>\n
The FTC did not immediately respond to a request for comment from Fortune<\/em>. The proposal is open for public comment through Sept. 18.<\/p>\n
The regulator\u2019s action comes after more than two years of scrutiny into what it calls \u201csurveillance pricing.\u201d In July 2024, the FTC ordered eight companies involved in pricing technology to provide information about how they use customer data\u2014including location, demographics, credit history and browsing or shopping history to help companies determine prices.\u00a0<\/p>\n
\u201cAmericans deserve to know whether businesses are using detailed consumer data to deploy surveillance pricing,\u201d then FTC Chair Lina M. Khan said at the time, \u201cand the FTC\u2019s inquiry will shed light on this shadowy ecosystem of pricing middlemen.\u201d<\/p>\n
The FTC\u2019s January 2025 findings said pricing intermediaries could use information ranging from a consumer\u2019s precise location and browser history to shopping behavior and even mouse movements to help retailers tailor prices or promotions. The agency said the companies it examined had worked with at least 250 clients, including grocery retailers.<\/p>\n
The deep dive into personalized pricing comes after the FTC recently flagged dynamic pricing\u2014or setting prices based on supply and demand as well as inventory levels and competitor pricing.<\/p>\n
An FTC research document noted that companies using e-commerce websites or electronic shelf labels could potentially make price changes with similar frequency.<\/p>\n
\u201cConsumers expect prices for products and services to change based upon supply and demand, not their web surfing habits or buying history,\u201d it noted. \u201cRetailers who represent or imply that a price is static when it in fact varies by individual are at risk of misleading customers.\u201d<\/p>\n
The distinction is becoming more significant as consumers contend with years of elevated inflation, including higher grocery bills. In July, prices for fruits and vegetables rose 5.1% from a year ago, while nonalcoholic beverages rose 4.1%, according to the Bureau of Labor Statistics.\u00a0<\/p>\n
Food costs also take up a disproportionate amount of spending in lower-income American households. In 2024, those in the lowest quintile spent an average $5,498 on food\u2014equivalent to 33% of their pretax income\u2014compared to 12.2% for households in the middle income quintile, according to the USDA.<\/p>\n\n<\/div>\n
The Federal Trade Commission i… <\/p>\n","protected":false},"author":1,"featured_media":3040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5642,2261,541,5645,5646,5643,5644,1119,360,5161,2435,558,5589,902],"class_list":["post-3039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-consumer-price-index","tag-consumer-spending","tag-data","tag-disclose","tag-enables","tag-federal-trade-commission-ftc","tag-ftc","tag-grocery","tag-moves","tag-personalized","tag-pricing","tag-retailers","tag-surveillance","tag-technology"],"yoast_head":"\n
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