{"id":4105,"date":"2026-09-08T19:47:59","date_gmt":"2026-09-08T19:47:59","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=4105"},"modified":"2026-09-08T19:47:59","modified_gmt":"2026-09-08T19:47:59","slug":"audience-bigger-no-more-restructuring-daily-business","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=4105","title":{"rendered":"audience bigger, no more restructuring \u2013 Daily Business"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"529\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/Rufus-Radcliffe-in-studio.png\" alt=\"Rufus Radcliffe in STV studio\" class=\"wp-image-191142 lazyload\" style=\"width:823px;height:auto\"\/><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"529\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/Rufus-Radcliffe-in-studio.png\" alt=\"Rufus Radcliffe in STV studio\" class=\"wp-image-191142\" style=\"width:823px;height:auto\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/Rufus-Radcliffe-in-studio.png 794w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/Rufus-Radcliffe-in-studio-300x200.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/Rufus-Radcliffe-in-studio-768x512.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/03\/Rufus-Radcliffe-in-studio-600x400.png 600w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\"\/><figcaption class=\"wp-element-caption\"><em>Rufus Radcliffe: the right decisions were made<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size wp-block-paragraph\">Viewing figures for STV has gone up since it made changes to its news operations, said chief executive Rufus Radcliffe.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The company shed 60 roles in the restructuring of its news output, mainly in the north east. It prompted an angry backlash from the local community and parliamentarians, and forced industrial action by the editorial staff.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Following a series of parliamentary hearings and discussions with trade unions, the new 6pm news programmes launched on 13 July. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Mr Radcliffe said: \u201cOur volume of viewing and share of viewing have gone up since we implemented the changes.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cThis has also allowed us to accelerate the amount of digital news that we are doing, so digital video views in the first half are up 31%.\u201d <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Speaking to <em>Daily Business<\/em> ahead of MPs grilling the regulator Ofcom on the changes later today, Mr Radcliffe said: \u201cWe made the changes we needed to make.\u201d<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">He said this put public service news on a sustainable cost footing and expanded the digital news service.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWe made the right decision and it is resonating well with audiences,\u201d he said.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">After announcing a 27% plunge in first half\u00a0revenue, Mr Radcliffe admitted that he does not expect trading conditions to improve in the second half of its financial year.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">However, he said there were \u201cno plans for further restructuring across the group. We\u2019ve made significant cost savings. We are now a broader and more diversified business.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"628\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/08\/Ewen-Cameron-and-Cat-Harvey.png\" alt=\"Ewen Cameron and Cat Harvey\" class=\"wp-image-198433 lazyload\"\/><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"628\" src=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/08\/Ewen-Cameron-and-Cat-Harvey.png\" alt=\"Ewen Cameron and Cat Harvey\" class=\"wp-image-198433\" srcset=\"https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/08\/Ewen-Cameron-and-Cat-Harvey.png 907w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/08\/Ewen-Cameron-and-Cat-Harvey-300x208.png 300w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/08\/Ewen-Cameron-and-Cat-Harvey-768x532.png 768w, https:\/\/dailybusinessgroup.co.uk\/wp-content\/uploads\/2026\/08\/Ewen-Cameron-and-Cat-Harvey-600x415.png 600w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\"\/><figcaption class=\"wp-element-caption\"><em>Ewen Cameron and Cat Harvey present the STV Radio breakfast show<\/em><\/figcaption><\/figure>\n<p class=\"has-medium-font-size wp-block-paragraph\">He said the Audience division was performing well. While advertising was also soft, the radio station, which launched in January, has attracted 37 advertisers, including 10 which are new to the STV Group. STV Adapt, targeting SMEs, will launch later this year.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The company announced last month that it is a top ten commercial radio station in Scotland, and he confirmed that it was ninth in a list of \u2018hundreds\u2019.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWe believed there was  a gap in the market for a mainstream commercial radio station in Scotland and we were confident and we have delivered,\u201d he said. \u201cIt is still early days, but it has got off to a good start.\u201d<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Studios, which saw revenue fall from \u00a342.2m to \u00a315.5m, was suffering from delays to commissioning decisions. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cThe market is soft for everyone. Commissioning decisions are slow, but we have a strong portfolio and we are controlling what we can,\u201d he said.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">One big reason for the slump in revenue was that there were a number of high value dramas in the first hlaf last year. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">A number of shows are in \u201cadvanced development\u201d, he said. <em>Blue Lights<\/em> is returning for a fourth series and it has been commissioned for <em>Celebrity Catchphrase <\/em>and<em> Bridge of Lies.<\/em><\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>C4 job cuts<\/strong><\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Channel 4 is poised to announce a big reduction in headcount with around a quarter of its workforce potentially facing redundancy.\u00a0\u00a0<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The broadcaster has called an\u00a0all-staff meeting\u00a0for Wednesday at which chief executive Priya Dogra is expected to reveal the loss of about 300 jobs, according to <em>The Guardian<\/em>. <\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Based on its 2025 annual report, C4 employs 1,276 staff and its \u00a3122m salary bill is \u00a32m higher than the previous year.\u00a0<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">The announcement will cover the size, structure and operation of C4 and is expected to also include a change in its content strategy.<\/p>\n<p class=\"has-medium-font-size wp-block-paragraph\">Last year C4\u2019s content budget was \u00a3640m and the expected strategy is to reprioritise that spending rather than significantly reduce it.<\/p>\n<p><!-- Simple Share Buttons Adder (8.7.0) simplesharebuttons.com -->           \t            <\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window,document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '1192059580980274'); \nfbq('track', 'PageView');\n<\/script>#audience #bigger #restructuring #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rufus Radcliffe: the right dec&hellip; <\/p>\n","protected":false},"author":1,"featured_media":4106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3386,605,269,271,5697,6966,3158,3157],"class_list":["post-4105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-audience","tag-bigger","tag-business","tag-daily","tag-restructuring","tag-rufus-radcliffe","tag-stv","tag-stv-radio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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