{"id":4726,"date":"2026-09-16T22:53:08","date_gmt":"2026-09-16T22:53:08","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=4726"},"modified":"2026-09-16T22:53:08","modified_gmt":"2026-09-16T22:53:08","slug":"salesforces-marc-benioff-to-ai-industry-regulate-yourselves-or-get-sued","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=4726","title":{"rendered":"Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued"},"content":{"rendered":"

<\/p>\n

SAN FRANCISCO, Calif. \u2014 Marc Benioff strode down Mission Street Tuesday afternoon toward Salesforce Tower, where he was set to host a private dinner as part of a whirlwind of events during the company\u2019s annual Dreamforce conference. Some pedestrians stopped to take photos of the 6-foot-5 CEO, surprised he had taken to the streets. One person congratulated him on his keynote address earlier in the day; several bodyguards surrounded Benioff as he walked.<\/p>\n

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Along the way, Benioff, still wearing the pinstripe suit and burgundy tie from the keynote, waved off concerns that AI could wipe out humanity, a topic that has been front-of-mind in Silicon Valley circles during the past week after Anthropic researcher Jacob Coxon quit over such worries. But Benioff, in a walking interview with Fortune<\/em>, also said companies should be held accountable for risks they create, and he compared current AI issues to early mistakes made in social media.<\/p>\n

\u201cWe know we have to hold companies responsible for their products and their technology before people are hurt,\u201d Benioff said, while citing the Hawaiian concept of personal responsibility \u2014 kuleana \u2014 as essential for corporate ethics (Benioff has baked Hawaiian norms deeply into the San Francisco company\u2019s culture.)<\/p>\n

This year\u2019s Dreamforce conference has again briefly become the center of gravity for the tech industry, with CEOs of major tech companies opining on AI safety risks.<\/p>\n

Earlier Tuesday, Benioff was on stage at the Yerba Buena Center for the Arts interviewing OpenAI Chief Executive Sam Altman. The OpenAI boss described the July hack of Hugging Face by a swarm of rogue OpenAI agents as a terrifying wakeup call, and he said that companies should pace development so that safety is ahead of capabilities. During Benioff\u2019s morning keynote at the Moscone Center, he was joined by Anthropic Chief Executive Dario Amodei, who also advocated pacing frontier AI models.<\/p>\n

Nvidia Chief Executive Jensen Huang, meanwhile, took a different approach during Benioff\u2019s keynote, saying speed and safety can exist simultaneously. Separately, Meta Chief Executive Mark Zuckerberg also shrugged off concerns, writing Tuesday that AI labs have a natural incentive to create safe AI.<\/p>\n

Without offering a concrete solution, Benioff told Fortune<\/em> that the responsibility largely lies in the hands of companies making AI (some of which Salesforce invests in). He said in practice, this means companies looking ahead to prevent harm rather than offering excuses after a mistake occurs, and that firms should rank their values so as to decide what takes precedence when priorities conflict.<\/p>\n

While he declined to say whether governments should regulate AI companies, he said laws that govern product liability can be used as a legal mechanism for accountability, much as car manufacturers are held liable if a vehicle malfunctions.<\/p>\n

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\"\"<\/div>
OpenAI Chief Executive Sam Altman, left, and Salesforce Chief Executive Marc Benioff during the Dreamforce conference in San Francisco, Calif., on Sept. 15, 2026. <\/figcaption>

David Paul Morris\/Bloomberg via Getty Images<\/p>\n<\/figure>\n

The outspoken, at times controversial CEO also proposed a new Fortune 500<\/em>-like list that would rank companies by their ethical standards, and he noted Apple as one firm he holds in high regard as a security standard-bearer. Benioff said he had not spoken recently to President Trump about AI safety; the president this past weekend called AI doomsday scenarios exaggerated and blamed \u201cnegative forces.\u201d<\/p>\n

\u201cOnly [tech] companies know what\u2019s going on in their lab,\u201d Benioff said. \u201cAt some deep level, these companies must hold themselves responsible for their safety.\u201d<\/p>\n

At Salesforce, Benioff said, that has meant wrapping AI models in a \u201ctrust layer\u201d designed to prevent models from misbehaving because they operate within a highly constrained structure which also closely monitors agents. He said neither Salesforce nor its clients have experienced Hugging Face-like episodes. The difference for Salesforce is that it is not the one creating the super powerful and potentially dangerous frontier models.\u00a0<\/p>\n

Benioff has an odd relationship with the AI labs, and with San Francisco itself. On one hand, Anthropic and OpenAI\u2019s creation of autonomous systems threatens the very existence of Salesforce\u2019s core products.<\/p>\n

Yet Salesforce also benefits from both labs, using their models to power various parts of its flagship AI product, Agentforce. On Tuesday, Salesforce announced a new system that allows customers to access its tools without logging into its systems, and it also unveiled a new reasoning model for Agentforce that it is building with Nvidia.<\/p>\n

And while Benioff comes from a family with deep roots in San Francisco (and has donated more than $1 billion to the area), he has recently found himself on the defensive in his hometown. Last year, Benioff issued an apology after he called on President Trump to deploy the National Guard to San Francisco during Dreamforce, citing a shortage of officers in the local police department. Angel investor Ron Conway, one of the city\u2019s most recognized tech investors and a longtime friend of Benioff\u2019s, resigned from the Salesforce Foundation\u2019s board of directors after the comments, which disappointed some San Francisco residents because Benioff had built a reputation as a progressive, Democratic-supporting CEO before more recently embracing Trump (Benioff has said he\u2019s an independent).<\/p>\n

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Attendees arrive at Salesforce\u2019s Dreamforce conference in San Francisco, Calif., on Sept. 15, 2026.<\/figcaption>

Benjamin Fanjoy\/Getty Images<\/p>\n<\/figure>\n

On Tuesday, as a fresh round of protesters gathered near the Moscone Center to object to issues such as Salesforce\u2019s work with U.S. Immigration and Customs Enforcement, Benioff\u2014who lives in Hawaii\u2014took a lighter tone.<\/p>\n

He said Salesforce still hires hundreds of off-duty officers during the conference but, as he stepped onto the city streets, noted: \u201cThis is San Francisco. If there\u2019s not protesters, then we\u2019re in trouble, right?\u201d<\/p>\n

Salesforce\u2019s stock has rebounded recently as the company has quelled some \u201cSaaSpocalypse\u201d fears about AI threats to its business. Salesforce recently increased its full-year sales guidance after posting strong revenue and profits, due in part to rising demand for its AI offerings. It also struck a partnership with Anthropic that integrates Salesforce\u2019s business tools with Claude.<\/p>\n

Still, despite some recent wins, Benioff\u2019s company is dealing with a transformation of the enterprise business model, with customers re-examining the traditional \u201cper-seat\u201d purchasing norm that has been core to Salesforce\u2019s success. Its recent earnings have also benefited from its investment in Anthropic; it said it gained $2.6 billion from investments during its fiscal second quarter.<\/p>\n

\u201cWe are accurate in our predictions,\u201d Benioff said in response to SaaSpocalypse fears, as the 61-story Salesforce Tower came into view. \u201cWe have more employees now than we\u2019ve ever had,\u201d he said, dismissing worries of AI killing jobs (Salesforce employs more than 83,000 people.)<\/p>\n

He walked into an elevator at Salesforce Tower to ride up to the top \u201cOhana Floor,\u201d where dinner guests awaited him.<\/p>\n<\/div>\n

#Salesforces #Marc #Benioff #industry #Regulate #sued<\/p>\n","protected":false},"excerpt":{"rendered":"

SAN FRANCISCO, Calif. \u2014 Marc B… <\/p>\n","protected":false},"author":1,"featured_media":4727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7781,1015,3304,7779,480,7782,2437,5917,7780,6498,2480],"class_list":["post-4726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-benioff","tag-industry","tag-marc","tag-marc-benioff","tag-openai","tag-regulate","tag-saas","tag-salesforce","tag-salesforces","tag-san-francisco","tag-sued"],"yoast_head":"\nSalesforce's Marc Benioff to AI industry: Regulate yourselves or get sued - Finance News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vaultinsider.top\/?p=4726\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce's Marc Benioff to AI industry: Regulate yourselves or get sued - 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