{"id":5430,"date":"2026-09-27T11:09:23","date_gmt":"2026-09-27T11:09:23","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=5430"},"modified":"2026-09-27T11:09:23","modified_gmt":"2026-09-27T11:09:23","slug":"the-making-of-tim-cook-how-apples-departing-ceo-went-from-the-genius-behind-steve-jobs-to-a-star-in-his-own-right","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=5430","title":{"rendered":"The making of Tim Cook: How Apple’s departing CEO went from ‘the genius behind Steve Jobs’ to a star in his own right"},"content":{"rendered":"

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When\u00a0Fortune<\/em>\u00a0first put Tim Cook on its cover in 2008, senior writer Adam Lashinsky introduced him as the \u201cunder-the-radar guy\u201d who might someday succeed Steve Jobs as Apple CEO\u2014a \u201cgenius\u201d and an \u201coperations whiz,\u201d but also a \u201cblank slate\u201d to outsiders.<\/p>\n

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Cook himself resisted the notion that he could lead Apple: \u201cCome on, replace Steve? No. He\u2019s irreplaceable.\u201d<\/p>\n

By 2012, when Lashinsky returned to Cupertino, he found Cook six months into his tenure, a CEO \u201cin complete control.\u201d Jobs had stepped down in 2011 and died soon after, and, Lashinsky wrote, \u201cCook consistently pays homage to the legacy of Jobs, but he doesn\u2019t apologize for charting a new course.\u201d<\/p>\n

Lashinsky was back again in 2015, and by then there was no question: Under Cook, Apple had become richer, bigger, and more expansive in its ambitions. \u201cHe never tried to be Steve,\u201d one Apple executive observed. \u201cHe tried to always be himself.\u201d<\/p>\n

Cook, the calm pragmatist, didn\u2019t resemble his formidable, combustible predecessor. But he had become a visionary leader in his own right.<\/p>\n

This article appears in the October\/November 2026 issue of\u00a0<\/em>\u00a0Fortune\u00a0with the headline \u201cBecoming Tim Cook\u201d<\/em><\/em><\/p>\n

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Left: JOSUE EVILLA, FROM PHOTOS BY GETTY IMAGES; right: JESSE LENZ, FROM PHOTOS BY ISTOCK AND APPLE<\/p>\n<\/figure>\n

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left: Spencer Lowell for Fortune; right: Joe Pugliese for Fortune<\/p>\n<\/figure>\n<\/div>\n

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Fortune Daily<\/strong><\/em> breaks the traditional barrier between audience and newsroom. The show transforms Fortune<\/em>\u2019s trusted reporting into actionable, conversational, and entertaining insights for an emerging class of business leaders. Watch here.<\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

#making #Tim #Cook #Apples #departing #CEO #genius #Steve #Jobs #star<\/p>\n","protected":false},"excerpt":{"rendered":"

When\u00a0Fortune\u00a0first put Tim Coo… <\/p>\n","protected":false},"author":1,"featured_media":5431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[493,1252,283,24,8509,1847,8510,537,1965,3123,1257,2431,1251],"class_list":["post-5430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-apple","tag-apples","tag-ceo","tag-cook","tag-departing","tag-fortune-archives","tag-genius","tag-jobs","tag-making","tag-star","tag-steve","tag-tim","tag-tim-cook"],"yoast_head":"\nThe making of Tim Cook: How Apple's departing CEO went from 'the genius behind Steve Jobs' to a star in his own right - Finance News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vaultinsider.top\/?p=5430\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The making of Tim Cook: How Apple's departing CEO went from 'the genius behind Steve Jobs' to a star in his own right - 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