{"id":6349,"date":"2026-10-09T08:14:53","date_gmt":"2026-10-09T08:14:53","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=6349"},"modified":"2026-10-09T08:14:53","modified_gmt":"2026-10-09T08:14:53","slug":"pepsico-raising-doritos-and-ruffles-prices-due-to-rising-fuel-costs","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=6349","title":{"rendered":"PepsiCo raising Doritos and Ruffles prices due to rising fuel costs"},"content":{"rendered":"
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The \u2018Barron\u2019s Roundtable\u2019 panel discusses Coca-Cola\u2019s soaring stock amid Pepsi\u2019s plunge, and what the future holds.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
PepsiCo is raising prices on some of its popular chips and sodas, including Doritos, Ruffles and SunChips, just months after cutting prices in an effort to win back inflation-weary shoppers.<\/p>\n
The company said prices on certain snacks and drinks will rise by single-digit percentages as it deals with higher costs for fuel, aluminum and agricultural supplies, according to the New York Post.<\/p>\n
However, the company said the new prices will still be lower than they were at the beginning of the year.<\/p>\n
The price hikes come after PepsiCo announced in February that it was cutting prices by up to 15% on certain products, including Lay’s and Doritos, according to Reuters.<\/p>\n
PepsiCo is raising prices on select snacks, including Doritos, Ruffles and SunChips, just months after cutting prices to attract cost-conscious shoppers.<\/span> (Patrick T. Fallon \/ AFP via Getty Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n
The company said at the time it was slashing prices after its previous price increases generated customer backlash.<\/p>\n
The latest increases mark a shift in strategy for the food and beverage giant.<\/p>\n
According to The Post, PepsiCo attributed the latest price increases in part to rising costs associated with the conflict involving Iran and tariffs.<\/p>\n
PepsiCo CEO Ramon Laguarta said during a conference call Thursday that while lower prices helped bring back some customers, the company’s North American division reported weaker-than-expected third-quarter results.<\/p>\n
STARBUCKS SUED FOR ALLEGEDLY MISLABELING ‘SUGAR-FREE’ PROTEIN DRINKS<\/strong><\/p>\n
Doritos is among the popular PepsiCo snack brands expected to see single-digit percentage price increases amid rising production costs.<\/span> (Jeffrey Greenberg\/Universal Images Group via Getty Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n
Laguarta said the company had hoped the trend would improve sooner than it has, noting that Frito-Lay snack volumes were flat compared with the same period last year, while beverage volumes fell 2%.<\/p>\n
The company\u2019s sodas, including its flagship Pepsi brand, have struggled against competitors, he added.<\/p>\n
“We don\u2019t feel good about the beverage business,” Laguarta said.<\/p>\n
He also said PepsiCo will put “all of the urgency of the business and the focus on improving our performance in soft drinks.”<\/p>\n
CLICK HERE TO GET FOX BUSINESS ON THE GO<\/u><\/strong><\/p>\n
PepsiCo announced plans to raise prices on select beverages as its North American beverage business continues to face sluggish demand.<\/span> (Angus Mordant\/Bloomberg via Getty Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n
PepsiCo plans to cut costs and reinvest the savings in beverage brands including Poppi, Mountain Dew and Pepsi, according to The Post.<\/p>\n
FOX Business has reached out to PepsiCo for comment.<\/p>\n<\/div>\n
The \u2018Barron\u2019s Roundtable\u2019 pane… <\/p>\n","protected":false},"author":1,"featured_media":6350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[447,9462,598,2335,8424,597,1294,165,9463],"class_list":["post-6349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-costs","tag-doritos","tag-due","tag-fuel","tag-pepsico","tag-prices","tag-raising","tag-rising","tag-ruffles"],"yoast_head":"\n
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