{"id":6757,"date":"2026-10-15T01:47:02","date_gmt":"2026-10-15T01:47:02","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=6757"},"modified":"2026-10-15T01:47:02","modified_gmt":"2026-10-15T01:47:02","slug":"razer-ceo-min-liang-tan-says-ai-will-make-gaming-a-trillion-dollar-industry","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=6757","title":{"rendered":"Razer CEO Min-Liang Tan says AI will make gaming a trillion-dollar industry"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/10\/Min_2025-025_R0.png?w=2048\" \/><\/p>\n<p>On a mild Friday afternoon, I sat across from a 5.5-inch-tall AI hologram, fidgeting as its creators prompted it to critique my fashion sense. Fortunately, I passed. \u201cYour style is elegant and soft,\u201d said Sumi, a female avatar with black-and-green hair. \u201cThat cream halter top looks really lovely on you, and your wavy hair gives a gentle, classic vibe.\u201d I breathed a sigh of relief and sheepishly thanked Sumi for the compliment.<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Sumi\u2014and her male counterpart Nico\u2014are virtual personalities that users can toggle between on Razer AVA, a desktop AI companion powered by xAI\u2019s Grok. Each has a scripted backstory: Sumi is an illustrator from Tokyo who has a calico cat and enjoys \u201ccozy gaming,\u201d while Nico is a freelance engineer and skater living in downtown Los Angeles. Sumi is kind and warm, while Nico is more curt and to-the-point.<\/p>\n<p class=\"wp-block-paragraph\">They\u2019re some of the newest faces of Razer, a cult gaming hardware brand that\u2019s now trying to become an AI company.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAI is going to bring a new renaissance to all of gaming,\u201d Min-Liang Tan, Razer\u2019s co-founder and CEO, tells <em>Fortune<\/em> at the firm\u2019s Singapore office. \u201cToday, gaming is an industry worth hundreds of billions, and we believe that AI will make it a trillion-dollar one.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The industry generated roughly $188.8 billion in revenue last year, serving over 3.5 billion players worldwide. Tan\u2014who has spent two decades telling anyone who would listen that everyone would eventually become a gamer\u2014is convinced AI is the force that finally gets gaming there.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>\u2018A gamer first\u2019<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Tan\u2019s route into the industry was sideways. A lawyer by training, he grew up an avid player of fantasy role-playing games like <em>Ultima<\/em>, the series created by game designer Richard Garriott in the 1980s.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI would say I was a gamer first, rather than being a lawyer first,\u201d Tan says. \u201cBut like every good Asian child, my parents only gave me the option of being either a doctor or lawyer.\u201d<\/p>\n<p class=\"wp-block-paragraph\">In 1999, while still practicing law, Tan teamed up with Robert Krakoff, an American businessman he had met while gaming online, to build a gaming mouse. They named it the Boomslang, after a fast-striking African snake, because \u201cwe wanted to make a product which eats up other mice,\u201d as Tan tells it. \u201cEveryone else was calling their computer mice the MX2000 or FX500.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe went on the servers and we got kicked out for hacking,\u201d he adds.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Tan and Krakoff established Razer in 2005. Now, the firm employs over 1,500 people with dual headquarters in Irvine, Calif. and Singapore\u2019s Queenstown district. About half its business is in the U.S., 30% in Europe, and less than 1% in Singapore, by Tan\u2019s account. \u201cWe\u2019re probably more American than Singaporean,\u201d he says.<\/p>\n<p class=\"wp-block-paragraph\">Within its first five years, the company had built \u201ca cult following\u201d\u2014people tattooing the three-headed snake logo on themselves and building \u201cshrines\u201d to the brand. \u201cWe believed everyone was going to be a gamer in the future. Fast-forward 20 years, and I dare say pretty much everyone\u2019s a gamer right now,\u201d Tan says.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">He adds that the gaming industry\u2014and the demographic of gamers\u2014has shifted significantly.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt was a predominantly male demographic aged between 12 and 25, with most of us living in our parents\u2019 basement; it was a little bit of a subculture back then,\u201d Tan says. Now, it\u2019s a 50-50 split between men and women.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>AI ambitions<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">In 2022, Tan and private equity firm CVC Capital Partners took Razer private, ending a five-year-run on Hong Kong\u2019s stock market. (In a nod to its gamer roots, Razer had the ticker 1337, or \u201cleet\u201d in gamer slang). Tan says the company was already starting to work on AI\u2014or what he calls \u201ccognitive gaming\u201d\u2014and going private let him think about the new technology without worrying about the \u201cquarterly commitments of a publicly listed company.\u201d<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s given him the freedom to think big about Razer\u2019s future. \u201cWe are probably going to be one of the largest AI hardware companies on the planet,\u201d he predicts.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">On Sept. 28, the firm unveiled a wearable headset named Barracuda AI. The AI-equipped headset comes with built-in computer vision (via integrated cameras), smart audio processing and compatibility across various AI models like ChatGPT and Google\u2019s Gemini.<\/p>\n<p class=\"wp-block-paragraph\">Previous attempts to release smart glasses have run up against privacy concerns, particularly on non-consensual recording. Tan says the company is taking a \u201cprivacy-first\u201d approach to its wearables. \u201cIt\u2019s definitely not down the route of where Meta is going,\u201d he says.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Sumi and Nico, Razer\u2019s AI avatars, are another part of the company\u2019s AI lineup. Razer has given its avatars \u201cpersonality and emotion engines,\u201d Tan says. Razer AVA has yet to be publicly released, but is expected to ship by the \u201csecond half of 2026\u201d, according to its website.<\/p>\n<p class=\"wp-block-paragraph\">Finally, Razer is betting on AI in game development. Last Wednesday (Oct. 7), Google and gaming tools developer Unity launched an AI game creation platform called Playground, allowing users to create video games with a simple prompt.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cNow, everyone can create games with just their imagination, even without technical skills,\u201d Tan says, adding that AI will also fundamentally change how games are experienced and played. \u201cYou\u2019re going to see much larger games where there will be virtual worlds run by AI, and that can mimic or transcend the size of our world at this point in time.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Yet gaming storefronts are already flooded with a sea of so-called shovelware, or low-quality buggy products made with minimal effort. Generative AI, by making it easier to make video games, could make the problem even worse.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">One in five games released on Steam last year disclosed the use of generative AI\u2014an eightfold increase in a year, according to a study of the storefront\u2019s catalog. In a single week this June, 120 of the roughly 300 games released on Steam carried an AI disclosure, according to a survey from gaming publication <em>PC Gamer<\/em>. A separate study of 53,000 titles found that AI-made games account for up to 90% of the growth in monthly releases\u2014and that almost none of them make money.<\/p>\n<p class=\"wp-block-paragraph\">Last year, Tan and his team launched the Razer QA Co-AI, an AI-powered game testing tool designed to catch performance issues and review AI-generated bug drafts. \u201cWe don\u2019t like AI slop,\u201d he says. \u201cWhen you get a huge glut of content created, which is not very good, we can then help them make it better.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Tan is unmoved by the debate over whether AI is moving too fast. \u201cAI is going to be inevitable, and the genie is already out of the bottle,\u201d he concludes. \u201cWhat we can do is to see how we can effectively harness it.\u201d<\/p>\n<\/div>\n<p>#Razer #CEO #MinLiang #Tan #gaming #trilliondollar #industry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a mild Friday afternoon, I &hellip; <\/p>\n","protected":false},"author":1,"featured_media":6758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[283,7064,1015,9867,9866,9868,9869,5226],"class_list":["post-6757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-ceo","tag-gaming","tag-industry","tag-minliang","tag-razer","tag-tan","tag-trilliondollar","tag-video-game-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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