{"id":6828,"date":"2026-10-15T20:27:37","date_gmt":"2026-10-15T20:27:37","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=6828"},"modified":"2026-10-15T20:27:37","modified_gmt":"2026-10-15T20:27:37","slug":"sweetgreen-targets-expensive-image-with-lower-priced-menu-options","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=6828","title":{"rendered":"Sweetgreen targets expensive image with lower-priced menu options"},"content":{"rendered":"

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‘The Big Money Show’ discusses JPMorgan Chase CEO Jamie Dimon’s warnings on the U.S. economy. The panel analyzes economic risks, elevated interest rates and persistent inflation pressures.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Sweetgreen is adding lower-priced menu options as it tries to shed its reputation for expensive salads and attract more customers.<\/p>\n

The Los Angeles-headquartered fast-casual chain rolled out four wraps nationwide in May, all priced below $15 and averaging around $12.50, according to a news release from Sweetgreen.<\/p>\n

Sweetgreen Chief Financial Officer Jamie McConnell told The Wall Street Journal the lower starting prices are part of an effort to change how consumers view the chain.<\/p>\n

“When you\u2019d walk into a Sweetgreen, you\u2019d see more things above $15 than you would see under $15,” McConnell said.<\/p>\n

CREAM CHEESE AND DELI SALADS RECALLED OVER POTENTIAL LISTERIA CONTAMINATION<\/strong><\/p>\n

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Sweetgreen is adding lower-priced menu options as it tries to shed its reputation for expensive salads and attract more customers.<\/span> (Heather Diehl\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

“So, psychologically, even though a lot of our prices could be lower than some of our peers, we were viewed as a very expensive company because we didn\u2019t have any of those entry prices in.”<\/p>\n

The changes come as Sweetgreen works to improve sales and customer traffic.<\/p>\n

Sweetgreen’s same-store sales fell 6.2% in its latest quarter, prompting the company to cut its full-year forecast. It now expects a 7% to 8% decline, compared with its previous forecast of 2% to 4%, the Journal reported.<\/p>\n

Sweetgreen said it spent years developing the wraps before testing them in New York, the Midwest and Los Angeles ahead of the nationwide launch.<\/p>\n

CEO Jonathan Neman said in May that the new menu items were designed to offer “more flavor, more substance, more convenience” at a price point aimed at making Sweetgreen an “everyday choice.”<\/p>\n

Sweetgreen is also working to make pricing clearer for customers building their own salads and bowls.<\/p>\n

MASSIVE LETTUCE-LINKED OUTBREAK EXPANDS TO 3 MORE STATES WITH OVER 11,000 ILLNESSES<\/strong><\/p>\n

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The Los Angeles-headquartered fast-casual chain rolled out four wraps nationwide in May.<\/span> <\/p>\n<\/div>\n<\/div>\n

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“What used to happen is you\u2019d start off with a $10 green bowl, and then you go down the line, add all of these different things, and before you know it, you have a $22 salad, and you\u2019re p—–, right?” McConnell told the Journal.<\/p>\n

“We want to make sure that\u2019s more transparent.”<\/p>\n

McConnell said customers can get a protein, two bases and four toppings for around $13, with dressing and bread included.<\/p>\n

The chain is also making an effort to speed up service.<\/p>\n

Some busy locations have assigned workers specifically to wrap assembly during peak hours, according to the Journal.<\/p>\n

“People don\u2019t want to always come into Sweetgreen because they feel like it\u2019s slow,” McConnell told the Journal. “If you can go into a restaurant, be in and out with your salad in under five minutes, that would be the goal.”<\/p>\n

TAYLOR FARMS PREPARING RECALL, DENIES BRANDED SALADS TIED TO OUTBREAK<\/strong><\/p>\n

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The chain is also making an effort to speed up service.<\/span> (Heather Diehl\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

CLICK HERE TO GET FOX BUSINESS ON THE GO<\/u><\/strong><\/p>\n

Sweetgreen’s push toward lower-priced options comes as consumers continue to face broader price pressures.<\/p>\n

Inflation accelerated in September, driven in part by higher energy prices. The Bureau of Labor Statistics said Wednesday that the consumer price index (CPI) rose 0.6% from the prior month and 3.7% from a year ago.<\/p>\n

FOX Business reached out to Sweetgreen for comment.<\/p>\n

FOX Business’ Eric Revell contributed to this report.<\/i><\/p>\n<\/div>\n

#Sweetgreen #targets #expensive #image #lowerpriced #menu #options<\/p>\n","protected":false},"excerpt":{"rendered":"

‘The Big Money Show&#821… <\/p>\n","protected":false},"author":1,"featured_media":6829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1400,9934,9935,4476,4055,8802,1091],"class_list":["post-6828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-expensive","tag-image","tag-lowerpriced","tag-menu","tag-options","tag-sweetgreen","tag-targets"],"yoast_head":"\nSweetgreen targets expensive image with lower-priced menu options - Finance News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vaultinsider.top\/?p=6828\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweetgreen targets expensive image with lower-priced menu options - 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