{"id":7805,"date":"2026-10-29T10:59:38","date_gmt":"2026-10-29T10:59:38","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=7805"},"modified":"2026-10-29T10:59:38","modified_gmt":"2026-10-29T10:59:38","slug":"blackberrys-ceo-on-keeping-a-famous-name-i-get-more-meetings-because-of-the-brand","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=7805","title":{"rendered":"BlackBerry\u2019s CEO on keeping a famous name: ‘I get more meetings because of the brand’"},"content":{"rendered":"

<\/p>\n

Good morning.<\/strong> Interbrand came out with its 2026 Best Global Brands list yesterday. Apple occupies the top spot. It first hit No. 1 in 2013, the year smartphone pioneer BlackBerry fell off the list. I wrote a lot of stories about BlackBerry over the years, from its stunning rise to its precipitous fall. There have been books, case studies, even a \u201ccomedy\u201d about co-founders Jim Balsillie and Mike Lazaridis that you can now stream on Netflix. And there\u2019s also a serious company that continues to proudly boast the name BlackBerry, even though it no longer makes BlackBerry handsets and went by the name Research In Motion when it did.<\/p>\n

\n

So when I met with BlackBerry CEO John Giamatteo recently, the first question I asked was why he stays attached to such a notorious name. After all, the company now makes its money\u2014more than $600 million and growing this year, compared with close to $20 billion at its height\u2014from a business called BlackBerry Secure Communications and the very popular QNX software that powers more than 275 million smart vehicles and is expanding into robotaxis, medical devices, and robots.<\/p>\n

The main reason is that having a recognized brand makes the company stand out in the crowd. \u201cI get more meetings because of the brand,\u201d he told me. \u201cIf I\u2019m just \u2018John from QNX,\u2019 it\u2019s like, \u2018QNX what?\u2019 I love the fact that it gets you in the door almost across the board.\u201d<\/p>\n

The cost? \u201cI have to spend the first 10 minutes of every conversation, whether it\u2019s an investor, whether it\u2019s a media, whether it\u2019s a customer, recalibrating people on who we are and what we\u2019re doing,\u201d he said. \u201cBut more times than not, people are like, \u2018Oh, great, I like them. Glad to hear you guys are doing so well.\u2019\u201d<\/p>\n

That said, a little attention can go a long way. \u201cBeing a public company, you have to have a proctology exam every quarterly result,\u201d says Giamatteo, who joined the company as president in 2021, becoming CEO in 2023. \u201cBut I net out that it\u2019s probably better to be public.\u201d<\/p>\n

To him, the BlackBerry brand is less a cautionary tale about missing market shifts than a testament to resilience and reinvention. Balsillie and Lazaridis also deserve credit for having the foresight to buy QNX software for $200 million back in 2010. Says Giamatteo: \u201cBlackBerry will endure.\u201d Certainly, it\u2019s got a sticky name.<\/p>\n

Contact CEO Daily via Diane Brady at diane.brady@fortune.com<\/em><\/p>\n

Top leadership news<\/h3>\n

Alphabet shares fall despite Google Cloud revenue doubling<\/b><\/p>\n

Alphabet shares <\/span>dropped<\/span> more than 11% after hours as slower search growth and heavy AI spending overshadowed Google Cloud\u2019s revenue, which more than doubled to $30.7 billion. Quarterly capital spending reached $51.4 billion.<\/span><\/p>\n

Microsoft\u2019s cloud growth beats expectations as AI spending rises<\/b><\/p>\n

Microsoft\u2019s Azure cloud revenue <\/span>grew<\/span> 48%, lifting total quarterly revenue to $92.3 billion. Shares were up more than 4% in initial after-hours trading. Capital spending rose to $45.2 billion as Microsoft continued building capacity to meet demand for AI services.<\/span><\/p>\n

Amazon tells engineers that using more AI doesn\u2019t mean doing better work<\/b><\/p>\n

Amazon is <\/span>warning<\/span> engineers against \u201ctokenmaxxing\u201d\u2014using more AI simply to boost usage numbers\u2014and says token counts are poor measures of productivity. In updated guidelines, the company encouraged engineers to explain when AI doesn\u2019t help their work.<\/span><\/p>\n

The markets<\/h3>\n

S&P 500<\/b> futures are down 0.19% this morning. The last session closed up 0.28%. <\/span>The<\/b> STOXX Europe 600<\/b> was up 0.38% in early trading. <\/span>The U.K.\u2019s FTSE 100<\/b> was up 0.33% in early trading.<\/span> Japan\u2019s Nikkei 225<\/b> was up 1.10%. <\/span>South Korea\u2019s KOSPI <\/b>was down 1.24%. <\/span>China\u2019s CSI 300 <\/b>was down 1.03%.<\/span> Hong Kong\u2019s Hang Seng <\/b>was down 0.59%. <\/span>India\u2019s NIFTY 50 <\/b>was up 1.08%. <\/span>Bitcoin<\/b> is down at $80k.<\/span><\/p>\n

Around the watercooler<\/h3>\n

For the first time since 1992, a Fed governor and president dissented together, as Kevin Warsh says the \u2018monetary medicine\u2019 is starting to work<\/span> by Catherina Gioino<\/span><\/p>\n

FTC and 20 states sue Dollar General, saying it overcharged its poorest customers by millions<\/span> by Muskaan Arshad<\/span><\/p>\n

Steve Jobs\u2019 son says the GLP-1 revolution could help fight cancer: \u2018Some of the most important drugs we\u2019ve ever actually seen come to market\u2019<\/span> by Mia Osmonbekov<\/span><\/p>\n

In pro sports, even the superrich are being priced out of owning a team<\/span> by Nick Lichtenberg<\/span><\/p>\n

CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.<\/p>\n<\/div>\n

#BlackBerrys #CEO #keeping #famous #meetings #brand<\/p>\n","protected":false},"excerpt":{"rendered":"

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