{"id":8040,"date":"2026-11-03T22:39:27","date_gmt":"2026-11-03T22:39:27","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=8040"},"modified":"2026-11-03T22:39:27","modified_gmt":"2026-11-03T22:39:27","slug":"brodie-brings-pro-athlete-experience-to-recreational-basketball-players","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=8040","title":{"rendered":"Brodie brings pro athlete experience to recreational basketball players"},"content":{"rendered":"

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Connor Renton, the founder of Brodie League, is giving the everyday person an opportunity to feel like a professional athlete.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

A tiny fraction of people end up becoming professional athletes, but Connor Renton wants to help anyone experience what it feels like to be one.<\/p>\n

The 28-year-old Toronto native played rugby and hockey in his youth, but he came up with the idea of creating a recreational basketball league that treats average Joes like their heroes.<\/p>\n

An idea that Renton says was laughed at has turned into a nationwide league with 35 locations, more than 600 games each week and over 1 billion views on social media.<\/p>\n

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM<\/strong><\/p>\n

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\"Brodie<\/source><\/source><\/source><\/source><\/picture><\/div>\n
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A player shoots a free throw in front of fans at a Brodie League game.<\/span> (Brodie)<\/span><\/p>\n<\/div>\n<\/div>\n

“The first thing that comes to mind is passion. People love sports. Humans love sports. It\u2019s everything to us when we\u2019re kids. It shapes who we are. We all dream about playing in the NBA, NFL or NHL. Then you get out on the other side of that, and you feel like a failure if that\u2019s not what you end up doing,” Renton told FOX Business.<\/p>\n

“Unfortunately, all the adult sports options, including the current operators and people out there, are lacking passion and commitment. No one grows up dreaming about playing pickleball or running a marathon, but at least they care. At least they\u2019re signed up to play there. That\u2019s what I noticed with Brodie and basketball, but it\u2019s the same with every sport across the planet.”<\/p>\n

Brodie has everything most rec leagues have: jerseys, teams and referees. But it goes the extra mile with its own personal statisticians, film, highlights and even a media day.<\/p>\n

“When I thought about what I really wanted to achieve by starting Brodie, one of the things was that I was jealous of the media athletes got: the photos, videos, pictures and stats. That\u2019s what I wanted as an athlete and as a consumer of our product,” Renton said.\u00a0<\/p>\n

“Ultimately, it became the thing that drove us to grow at the speed at which we grew. You\u2019d play a game, and you\u2019d get 10 videos and 10 photos every single night. The odds of you putting those on your own social media or in group chats are extremely high. That natural flywheel just blew us up.”<\/p>\n

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\"Connor<\/source><\/source><\/source><\/source><\/picture><\/div>\n
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Connor Renton is the founder of the Brodie League.<\/span> (Brodie League)<\/span><\/p>\n<\/div>\n<\/div>\n

SIXERS FAN WHO HAD HIS CUP OF WINE DRUNK BY LEBRON JAMES MID-GAME DESCRIBES MOMENT WITH EPIC QUOTE<\/strong><\/p>\n

Brodie has leagues for all skill levels, from former Division I players to people just looking for some cardio at night. In fact, 40% of Brodie players have never played organized basketball.<\/p>\n

“The whole sports industry is focused on the 0.1% of people who play at Duke, in college or overseas. They\u2019re not paying attention to the 99.9% of us who just want to get a good run in, play a team sport with five to 10 other guys or girls, and have something to look forward to,” Renton said.\u00a0<\/p>\n

“Obviously, the stats, pictures and glory are worth it, but there are so many other components of what we love about sports. It\u2019s built for the everyday athlete, not the professional guys.”<\/p>\n

The company recently raised $3.6 million in venture capital in exchange for equity in the business, which has helped the league operate its AI tools to deliver the goods that separate Brodie from other rec leagues.<\/p>\n

“Technology makes this business a lot easier to run,” Renton noted.<\/p>\n

And like any entrepreneur, Renton hopes today’s Brodie is just the tip of the iceberg.<\/p>\n

“My goal is that anybody, anywhere can download the Brodie app, find an organized, competitive league for them and have an experience that treats them right. In the next five years, it\u2019s not only Brodie Los Angeles and Brodie Miami. It\u2019s also Brodie Sydney, Brodie Paris and Brodie London. Ultimately, it\u2019s about changing the world of sports,” he said.<\/p>\n

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\"Brodie<\/source><\/source><\/source><\/source><\/picture><\/div>\n
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Players of all skill levels can compete in one of 35 Brodie League locations in the United States.<\/span> (Brodie League)<\/span><\/p>\n<\/div>\n<\/div>\n

GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/strong><\/p>\n

“There\u2019s no reason why the sports world has to cater entirely to the 0.1% of athletes. There are more than enough people out there who love sports, host their own pickup games with friends, go to an LA Fitness or go for runs and buy a pair of bike shorts to start road biking, not because they want to, but because they don\u2019t know what else to do.<\/p>\n

“When you think of Brodie, I want people to think of team sports and changing the world of rec sports in general. That\u2019s our mission, and that\u2019s what we\u2019d like to accomplish.”<\/p>\n<\/div>\n

#Brodie #brings #pro #athlete #experience #recreational #basketball #players<\/p>\n","protected":false},"excerpt":{"rendered":"

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