{"id":8123,"date":"2026-11-06T06:30:44","date_gmt":"2026-11-06T06:30:44","guid":{"rendered":"https:\/\/www.vaultinsider.top\/?p=8123"},"modified":"2026-11-06T06:30:44","modified_gmt":"2026-11-06T06:30:44","slug":"brandon-marshall-helps-threads-tap-into-nfl-discussion-creatiopn-landscape","status":"publish","type":"post","link":"https:\/\/www.vaultinsider.top\/?p=8123","title":{"rendered":"Brandon Marshall helps Threads tap into NFL discussion, creatiopn landscape"},"content":{"rendered":"
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Pastor Justin Buzzard discusses making San Jose City College\u2019s football roster at 47, competing with college-aged players and what he hopes to accomplish on the field.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
One of the newer social media sites is giving aspiring sports creators the opportunity to live out their dreams.<\/p>\n
Threads announced last month “Team Threads,” a group of commentators, creators and community champions sharing their takes all season long.<\/p>\n
Six-time Pro Bowl wide receiver Brandon Marshall is perhaps the biggest name on the team, and he helped radio personalities The Kid Mero and Kazeem Famuyide host a “Monday Night Football” watch party earlier this week.<\/p>\n
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM<\/strong><\/p>\n
Connor Hayes and Brandon Marshall are ushering in a new era of sports conversation.<\/span> (Threads)<\/span><\/p>\n<\/div>\n<\/div>\n
But before Marshall could join the team, Connor Hayes, the head of Threads, set out a goal to build a new community in an ever-changing sports media landscape.<\/p>\n
“Our goal with Threads is to be the biggest app for public conversation. We think that matters a lot. The world is moving toward video, but what people have to say in written form is really important. It\u2019s also easier to produce. You can sit and watch a game and fire off 20 takes in a way that you can\u2019t really with video,” Hayes told FOX Business. “What we\u2019re most excited about is our strategy of going vertical by vertical and bringing communities onto the app that care about specific interests. The NFL is a big focus for us right now.”<\/p>\n
Hayes helped launch Threads and connected with Marshall roughly a year ago, and it was the 2012 All-Pro who came up with the idea of Team Threads.<\/p>\n
Connor Hayes and Brandon Marshall attended a “Monday Night Football” watch party earlier this week.<\/span> (Threads)<\/span><\/p>\n<\/div>\n<\/div>\n
The opportunity to connect with fans is “more important than ever,” Marshall said.<\/p>\n
“We live in a world now where people want to stay connected to their players and retired players, and you have to do a good job of making that effort. Not a lot of guys do. If you want to stay relevant and impactful in the space, you have to connect with your fans,” Marshall said. “Why would we spend our entire lives doing this one thing and getting these great opportunities \u2013 playing for the Chicago Bears and the New York Jets \u2013 and not stay connected with the people who cheered us on?”<\/p>\n
Playing for six teams, Marshall said, was a “huge advantage” in getting to connect with football lovers.<\/p>\n
“I was able to connect with so many fan bases and do a great job when I was there. But also, it was about the experiences,” he said. “Some people get drafted and spend their entire careers with one organization. I was able to travel the country, build phenomenal relationships and meet so many people. I got everything out of the NFL.”<\/p>\n
Chicago Bears wide receiver Brandon Marshall (15) before the Thanksgiving game against the Detroit Lions at Ford Field.<\/span> (Tim Fuller\/USA TODAY Sports \/ IMAGN)<\/span><\/p>\n<\/div>\n<\/div>\n
GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/strong><\/p>\n
Hayes said he realized “very quickly” that the sports community could be one of the biggest on Threads.<\/p>\n
“Our goal with Threads is to be the biggest app for public conversation. We think that matters a lot. The world is moving toward video, but what people have to say in written form is really important. It\u2019s also easier to produce. You can sit and watch a game and fire off 20 takes in a way that you can\u2019t really with video. I was on the team that helped start and launch Threads, and I came back to run the app about a year ago.\u00a0<\/p>\n
“Our app is built for real-time conversation, so you have to focus on categories where the moment matters. Live sports is the thing that has survived streaming because you have to watch it live. The NFL is the biggest sport in the U.S. by far, which is why we\u2019ve tried to stake a claim here,” said Hayes.<\/p>\n
“I\u2019ve always been ahead. I\u2019ve always seen around the corner. Sometimes I\u2019ve been first, which is not always good. When you\u2019re on the front line, you get smashed,” Marshall joked. “But I know Threads is new territory for creators.”<\/p>\n<\/div>\n
Pastor Justin Buzzard discusse… <\/p>\n","protected":false},"author":1,"featured_media":8124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11081,11083,4952,1028,6904,1664,616,2391,11082],"class_list":["post-8123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","tag-brandon","tag-creatiopn","tag-discussion","tag-helps","tag-landscape","tag-marshall","tag-nfl","tag-tap","tag-threads"],"yoast_head":"\n
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<\/source><\/source><\/source><\/source><\/picture><\/div>\n![\"Brandon](\"https:\/\/a57.foxnews.com\/static.foxbusiness.com\/foxbusiness.com\/content\/uploads\/2026\/11\/931\/523\/brandon-marshall-bears-11426.jpg?ve=1&tl=1\")
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