STV Radio is partnering with Bauer Media Audio UK, which will provide national and regional agency sales representation to Scotland’s newest commercial radio station.
The in-house commercial team at STV will continue to manage direct client sales across advertising and sponsorship.
STV Radio joins a portfolio of partner stations represented by Bauer Media, which will secure multi-platform campaigns at a national level for the business.
Airtime, sponsorship and promotions on STV Radio will be sold as part of the Hits Radio Portfolio or as a single station.
The music-led station launched on 7 January as the broadcaster seeks new audiences and revenue sources.
It has attracted new advertisers and will receive its first set of RAJARs (audience research figures) later this month, after which Bauer Media will begin its representation.
Danielle Kelly, commercial director at STV said: “Partnering with Bauer Media as our national sales agent is commercially a strong option for us and we look forward to working with them to continue to grow our audio business, connect with brands, and deliver impactful advertising campaigns across the station.”
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