U.S. Agriculture Secretary Brooke Rollins discusses the USDA’s new initiative to boost the American cattle herd, efforts to lower record-high beef prices and plans to ease meat processing rules for local ranchers.
Agriculture Secretary Brooke Rollins praised the Trump administration’s agriculture agenda as she took aim at Biden-era food policies, accusing the former administration of pushing Americans away from traditional meat products.
“There was a massive push under the last administration to eat less meat. Could you imagine? Don’t stop eating meat. There was a massive push under the Democrats to eat fake meat and lab-grown meat,” Rollins said.
Agriculture Secretary Brooke Rollins pushes back against efforts to move Americans away from traditional meat products. (Jonathan Wiggs/The Boston Globe / Getty Images)
During an appearance on “Mornings with Maria,” Rollins explained the administration’s long-term cattle strategy, beef imports and efforts to support American farmers and ranchers.
“We’re working on deconstructing and then reconstructing our entire system around homegrown, nutrient-dense, fresh food, making America healthy again,” she said.
Rollins is encouraging Americans to keep meat on the menu as the administration works to rebuild the nation’s cattle herd and strengthen domestic beef production while ranchers face continued economic pressure.
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“I was in Iowa… Talking to our ranchers, laying out a long-term program, incentives to retain their heifers, incentives, to make sure that they know that, that we’re behind them,” Rollins said.
Rollins said the administration is also looking to increase federal beef procurement and invest in small and mid-sized regional processors.
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With ranchers facing a volatile cattle market and concerns about competition in meat processing, Rollins said the administration is focused on giving producers strong long-term incentives while expanding opportunities for U.S. agricultural products overseas.
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“[We’re] really focusing on young ranchers, getting more people into the business of growing and farming and ranching, is part of this,” Rollins said.
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